Hint #1 Try and make use of all the ads available, obviously you don’t want to make your website look like one long advert but if you have enough content you can place your adverts around the page and it will look ok.

Hint #2: Make your Ads look like the page.
Everyone surfing the web is expecting adverts on pages, in fact they will be shocked if there aren’t any. Google AdSense lets you change the colours of your adverts the common consensus amongst the experts is to make the ads blend with your website as much as possible. But others think it is better to make them stand out. So try different combinations and see which works best for your site.

Hint #3: Make sure your page has the correct ads.
A lot of sites are not targeted enough so AdSense puts a wide range of different adverts on the page. Do some research into keywords and try and make each page concentrate on a keyword or phrase. If your page is content rich and has ample keywords the adverts will mirror the page content and you are more likely to get clicks from your visitors. At the end of the day they have come across your site looking for those keywords the odds are good they will leave looking for the same keywords.

Hint #4 Make your site presentable

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It is pointless having a content rich site with great keywords if it looks like a child made it. If you are no good at web design try a freelancer they do jobs very cheap now. Try not to have popups we all hate them so why try and subject your potential customers to them.

Make AdSense work for you.

Hint #2: Make your Ads look like the page.

Everyone surfing the web is expecting adverts on pages, in fact they will be shocked if there aren’t any. Google AdSense lets you change the colours of your adverts the common consensus amongst the experts is to make the ads blend with your website as much as possible. But others think it is better to make them stand out. So try different combinations and see which works best for your site.

Hint #3: Make sure your page has the correct ads.
A lot of sites are not targeted enough so AdSense puts a wide range of different adverts on the page. Do some research into ,a href=”http://keywordphrases.blogspot.com/”title=”Keyword hints & tips”>keywords and try and make each page concentrate on a keyword or phrase. If your page is content rich and has ample keywords the adverts will mirror the page content and you are more likely to get clicks from your visitors. At the end of the day they have come across your site looking for those keywords the odds are good they will leave looking for the same keywords.

Hint #4 Make your site presentable download winning london divx

It is pointless having a content rich site with great keywords if it looks like a child made it. If you are no good at web design try a freelancer they do jobs very cheap now. Try not to have popups we all hate them so why try and subject your potential customers to them.

So let’s say you have decided to create flyers to promote your book sale. How can you possible make them interesting and catchy?

Choose the right colors. Colors play a big part in flyer printing. The colors that you will use can send different feelings to your prospects. It can influence them in deciding whether to go to your book sale or not. Simply put it can make or break your sale.

Use images or photographs. Images have been effective in attracting the attention of prospects. You can use photos of yourself or any image that suits your purpose. This can create name recognition and a feeling of trust to your prospects. Likewise, it can express ideas and feelings that words can’t.

Be simple. Create designs that are simple. Do not use different typefaces to reduce visual confusion and to be able to effectively communicate your message. Keep in mind that good flyers don’t have to be complicated. Oftentimes, a simple design is far able to make a sale than those flyers with bold, complex designs.

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Create a good headline. Understand that your flyer is not a business card. You need not make your business name as your headline. Instead, create a headline that speaks of your products and services. Present your prospects with headlines that address their needs – a headline they can’t ignore. So instead of using Larry’s Bookstore try using Get best-selling novels of celebrated authors for half the price you would pay elsewhere or Great book selection at affordable prices.

Don’t leave the backside empty. The printing expense in flyer advertising is just a small part in the overall expense. It is in the distribution that most expense comes in, both in terms of time and money. That is why if you are going to distribute flyers you might as well consider handing out a two-sided flyer for a better chance of making a sale.

So remember, making an effective flyer can cost you only a couple of dollars compared to the money that it can make for you. So make an effort to make your flyer a successful marketing tool.

Internet marketing is obviously different than offline marketing. In order for your website to stand a chance against all the million websites that are out there you need to know how to generate traffic. This may sound like an impossible mission but the answer clearly lies in opt-in list building.

It is understandable that most first time visitors on your website will not make a purchase. That is why you have to be willing to give them something that will make them want to fill in their email address. This in fact is the concept of an opt-in mailing list.

Many marketers have come to understand that a well built opt-in list is the key to profit margin increase. Clearly that is why so many people are using their freebies to increase their opt-in list. The key concept is that the more people that sign up for your free stuff, the more able you are to reach like minded people. It is a time tested marketing strategy that has great impact.

Opt-in list building is about getting your internet business the publicity it needs. It is clear that the word free does in fact allow people to let go of their precious email address. Therefore you do not have to opt for the illegal warped version of opt-list building – SPAM. List building is indeed a wonderful and perfectly legal way of website promotion.

An opt-in list is the evidently the most powerful tool that you can posses in order to make your internet marketing a serious success. It gives you the opportunity to make your subscribers aware of what your product can do for them without actually saying so.

Internet marketing through opt in list building is about building a relationship with your subscribers. You need to understand what it is that your subscriber wants and you have to be willing to part some of that information along.

This way you can give your subscribers what they want while at the same time wetting their appetites to what you have to offer. A more effective relationship is thereby built this way and your profits will start seeing their way to the sky.

There is an old saying that the first ad rarely sells. You have to put your product, service, or idea in front of a prospect several times before she buys.

Autoresponders are designed specifically to get your message back to the same prospect over and over. That’s why most autoresponder packages come in groups of 7 messages–from the 7 message marketing rule that has been the rule in advertising since our grandparents were in diapers.

But what do you say in your 7 messages? We’ve written autoresponder series for hundreds of customers. Here is one method that always works.

It’s important to *repeat* your main message over and over. Say it once, twice, three times in your first message. Say your main message in a different way in the second message. Re-cap your main point again in the third message. That way, people who aren’t paying attention still get your important ideas.

Here’s an example of how the “remind ‘em” formula works for a 7 letter series promoting personal security products.

Message (1) The world is a dangerous place. You need new innovative security products to insure your protection.

Message (2) More details on how and why the world is a dangerous place. List places or situations that are especially threatening.

Message (3) Recap how the world is a dangerous place.

Give more details on the key new security products that have come out.

Now start the middle section of messages. Note how they become more instructional telling people how to use the products.

Message (4) Protect yourself from the dangerous world with Product A. Here’s how to use Product A. Here’s why you would use it. Here’s where to use it.

Message (5) Protect yourself with Product B. Here’s how to use it. Here’s what happy customers say about it. Tell a hair raising story of how Product B saved a customer’s life.

Now comes the wrap-up and reminder, especially important for people who never got around to reading your earlier messages.

Message (6) Go back to your main sales letter used in numbers 1 and 2. Start all over reviewing your main points and highlighting your most popular products.

Message (7) This is the final follow-up email. I usually have it come two weeks to one month after message 6. It’s designed to scoop up all the people who weren’t ready to buy in the beginning, but may be ready to buy now.

Repetition is the key to advertising success. Find creative ways to keep the main message going week after week and you will have as many customers as you can handle. Busy prospects simply need time for your message to sink in. As we used to say when I worked in media, it’s just when you and your staff are sick to death of a commercial that the audience is just beginning to notice it.

]]> http://codensa.org/a-simple-way-to-create-autoresponder-messages/feed 7 http://codensa.org/a-simple-thank-you-is-money-for-you http://codensa.org/a-simple-thank-you-is-money-for-you#comments Fri, 11 Mar 2011 22:58:38 +0000 admin http://codensa.org/?p=224 As a business grows, sometimes business owners tend to forget the most important part of their business – the customers. The danger with this is that the business can become just another faceless unit that customers deal with. Remember that acquiring customers is difficult especially if people just buy from you once. This is why people who are already old in the business industry will tell you that it is better to spend money on advertisements to keep old customers than keep on beating around the bush to gain new customers.

To really keep your customers, you need to spend a day or two every month to make courtesy calls and thank your existing customers. If you really don’t have any real business to do with your customers a simple hello will be nice. Your customers will be pleased that you took the time just to check in.

Thanking your customers is often a neglected gesture yet a very powerful sales tool. There are several instances where in a simple thank you to your customers will be very much appreciated.

First, when they make a purchase a simple thank you will be well appreciated. When was the last time a store clerk thanked you for buying from their store? Do you remember the last time a retailer thanked you for shopping at their store? This simple thank you could mean a lot of things for the customers.

Second, when they contact you regarding a service issue. Some companies think – why would they thank a customer for complaining? What they don’t realize is that when people express their concern they are giving you an opportunity to improve your business.

Third, when they refer you to other potential customers. Some businesses generate customers through referrals. If for instance you always neglect to thank the person who has been referring you to others, they might stop sending potential clients to you. And this could be a big loss for your business.

Fourth, loyal customers also deserve a thank you. It is critical to thank long term clients. But some take these individuals for granted. Keep in mind that they like anyone else, also wants to feel appreciated. Thus, sending a regular thank you card or note will be enough.

There are countless ways to say thank you. You can send an email, write a note or card or even thank them in person. An inexpensive card with handwritten comments can help you stand out from your competition. Remember that globalization and the internet means your customers can choose from thousands to stores at the touch of a button. Thus, staying ahead of the competition is important. Yes, creating thank you cards can take some time but the payoff is usually worth it.

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If you are starting an online business then you have many opportunities. It may be possible that your business is lifting off immediately but in most cases it needs hard work. You start earning if you refer other people to do the same as you do. At that time I was introduced to network marketing and learnt a system.

If you want to benefit online you’ll have to learn a system and afterwards implement a system that will work for you. If you start an online business in network marketing then you have to build up trust. If you join a network program, and you don’t ask a thing or don’t introduce yourself to a sponsor then there is no willpower to succeed in this business. A network marketing system is designed to work for you as well as for your sponsor. When you have established a network then you can also think of selling affiliate programs or affiliate advertising (on your website). It is from significant importance not only to choose a product or service to sell but also to target your market. For a business that is service oriented a industry market is clear. For an online business it is extremely important who your customers are and whom to target.

Keep this in mind when you are stepping into the online businesses. Every business will try to find or create other products in time to target other prospects. Profits of your business always need to increase.

Lots of people make the mistake to sell more programs at one time because they feel one program isn’t earning them enough. If you have a good product then the revenue will come and after that it is time to expand your product line with another.

If you have the perfect drill and a DIYer needs to drill a hole then you are able to sell him your product. If a person is looking to buy a car because he needs it to commute then you can sell a car.

So it is wise to understand what the reasons are for your prospects to buy your products and to implement a strategy to sell your product.

]]> http://codensa.org/a-product-service-or-program-to-sell/feed 0 http://codensa.org/a-look-at-the-marketing-potential-of-booklet-printing http://codensa.org/a-look-at-the-marketing-potential-of-booklet-printing#comments Thu, 10 Mar 2011 22:58:36 +0000 admin http://codensa.org/?p=218 Need to advertise your products? Want to communicate your latest services? Businesses often look for ways to advertise their product in the most inexpensive means. Booklet printing is one of the answers to the high cost of brochure printing. Full color booklets are great for pamphlets, product booklets, annual reports, sales catalogs and consumer catalogs among others.

There is no doubt that color adds life to any printed material. It enhances its appearance, thus, making it an effective means of communication. A well chosen color for your booklet can mean the difference between a stirring material and a lousy piece of paper. Remember that your goal is to attract as many customers as possible and the right choice of color can help you do the job. Every time a customer takes hold of your booklet, it brings profit to your business and at the same time promotes your product to a larger audience.

Experts have said that full color increases name recognition and readership compared to black and white prints. The four colors namely cyan, magenta, yellow and black used in color printing creates many color shades that produce attractive print outs. When you use full color printing you may be able to achieve color consistency. The computer controlled inking and chemical mixing technique maintains consistent quality making full color printing the choice of most businesses. Keep in mind though that the more inks you use, the more expensive it is. So before you get a print job done, it is always a good idea to talk to your printer first. They can help you decide how many colors and which one to use in your print job to accomplish your goals.

Color printing can be very inexpensive especially if you use a standard weigh and color paper. Most printers today also have machines that can produce print jobs at faster turnaround time and lower prices. Remember also that the more you print, the lower the cost. So consider bulk buying if you need a lot of copies of your booklets to reduce the printing cost.

Nonetheless, the possibilities that your booklet can give your business are endless. Thus, designing it effectively can help boost your business and increase cash inflows. Whatever your choice of colors and design, with careful planning you will be able to make the most out of your budget.

Chris Anderson (author of The Long Tail) hit the nail right on the head… In his book, he predicted that television’s viewing audience will spend more time on the Internet than watching TV. This former viewing audience will entertain themselves by going to websites they are interested in (to do whatever is more interesting to them than watching TV). Chris predicted that people will spend their time more involved in their personal “long tail” interests.

This trend is bad news for the television networks!

The Internet offers television’s former viewing audience better entertainment because they can do, see and hear what they want and when they want. The big television networks no longer have a monopoly on the public’s entertainment and mind share.

To make matters worse… with the advent of DVR (digital video recorders) less and less people are watching television commercials (the lifeblood of the major TV networks). The average person with Internet access is spending 4 times longer online than watching TV. The effectiveness of television advertising is dwindling exponentially and to make matters worse, 90% of DVR owners are fast forwarding through television commercials!

The truth is, people hate commercials. We all know that sigh when you’re intensely involved in your favourite TV show just to be distracted by 2 minutes of commercials. Most people have learned to ignore commercials, even if they are watching them!

All the big brand advertisers that you see on television are well aware of the fact that their advertising dollars are not as well invested in television ads as they once were. These major brands, including the BIG 8 in advertising, have been looking to the Internet as an alternate form of advertising for quite some time now.

For the first time in history thousands of people are going to share in revenue that was formerly paid to major television networks. Millions of dollars are going to be paid on a residual basis to a “core group” of marketing partners… No hype intended or implied!

PPP is a way for advertisers (Like Harley Davidson or Taco Bell) to serve a 5 second audio advertisement to website visitors. It is a way for advertisers to target their 5 second audio ad to specific interests, demographics and geographic locations.

Big TV’s ad revenue is dwindling because PPP offers advertisers a more cost effective advertising solution that has been providing positive Return on Investment (ROI) for over 2 years. PPP offers advertisers a way to reach their target audience and is the only form of media whose impressions and ad placements are verified by an independent 3rd party.
PPP is not new, it has been running for 2 ½ years, has over 66,000 advertisers and over 550,000 websites that serve PPP ads to their visitors.

The 550,000+ websites that currently serve these ads are responsible for 43 million streams (impressions) of advertisers’ 5 second audio ads on a monthly basis.

Use these powerful yet simple tips from the national best-seller, “Secrets of Power Marketing: Promote Brand You

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• Create and grant an annual award.
• Send hand written congratulations and thank you notes.
• Send greeting cards for some occasion other than Christmas.
• Send postcards when you travel and even when you are at home.
• Give a good book to special clients. Always sign it with a positive message.
• Build relationships with the media before you need them.
• Associate with winners – attend awards functions.
• Build and maintain a database of clients, prospects, and key influencers.
• Earn certifications and win awards from your associations – and tell everyone.
• Ask happy customers to write testimonial letters for you.
• Recruit your suppliers as marketing agents. They work for free.
• Join and be active in your chamber of commerce.
• Write tips sheets for your customers.
• Write and send articles to magazines and newspapers.
• Send a news release to the media every three months.
• Do something crazy and newsworthy at least once a year.
• Send photocopies of your news coverage to your clients.
• Build and maintain an informative and interesting web site.
• Sponsor a cause, event, charity or community group.
• Volunteer for your association, charity or community group.