While there are many other aspects to search engine optimization (SEO), article submission can be a cheap and effective way to help you get that coveted spot on the first page of the search engine results for keywords relating to your business.

First let’s look at how article marketing

works in relation to improving SEO. Basically, every time a link to your website is published on another website your popularity with the search engines increases. These are known as backlinks. In every marketing article you submit to an article directory you can include a resource box with information about you or your product, and a backlink to your website.

So, even just by submitting to article directories you are already increasing the number of backlinks to your website. However, the real value from submitting these articles is that they can be picked up and published anywhere on the web. Every time an article is published you get another backlink to your website. If your articles are published enough times you could see your search engine page ranking rocket. Bear in mind though, that the effectiveness of your campaign will depend on where the articles appear. A backlink from a website that itself has a high search engine page ranking will carry more weight than a backlink  from a site with a poor ranking.

Keywords vs quality

Carefully choosing keywords is an essential part of article marketing for a number of reasons. First, you want your articles to be easily found in article directories. If they remain buried under similar articles they will never be published on other websites and your efforts will have been wasted.

Also, you want your articles to get good results on the search engines themselves. If your articles find their way onto the front pages of the search engines you will increase exposure to your website or product, and increase your reputation as an article writer.

However, there is more to successful article marketing than keywords. There has been an ongoing difference of opinion among SEO experts as to whether the quality of articles can be sacrificed for the sake of high keyword density within the text. While it is important to put keywords in the text to help with SEO, quality content is king when it comes to article marketing.

The main aim of article marketing is to get your articles published on as many websites as possible. Quality content is at a premium on the internet so if you can provide good articles that people want to read you will be successful. If you stuff your articles with keywords websites will not publish them and readers will rarely read beyond the first paragraph. So, keep keywords to about two per every 100 words of text and do not let them disrupt the flow and the meaning of the article.

Know your neighbor

The most successful article marketers are the ones who gain a reputation as experts in their chosen field, so try to find your niche and work to your strengths. If you write authoratively and enthusiastically about a subject that you know about you are much more likely to attract readers.

If, for example, you have a website that sells Mac software you could write about new releases and trends in this field. However, you could also boost your profile by becoming involved in the general online Mac community by posting on forums or even creating your own blog. These can provide extra opportunities for creating backlinks and driving traffic to your website, and as you become better known in your field you will find your articles will be more used more often and more widely.

New Web 2.0 social bookmarking websites are also giving article marketers new opportunities for improving SEO and increasing traffic to their website. If you come up with an article you think could be very popular on the web you could publish it on your website and submit it to websites like Digg and Reddit. If it gains popularity on these sites it could go viral and bring thousands of hits to your site.

Article marketing offers excellent opportunities to promote your product while improving

the SEO of your website. Even if you do not have the time or the will to write articles yourself, you should look into having a freelance writer doing the job for you.

The answer to most webmasters, ezine operators question is very simple. There is a simple yet effective way of marketing

your products and best thing is that it’s cheap if not free!

Are you asking me what? My answer is also a question; do you know how to write an article?

Yes! Articles, these are simple yet very effective way of marketing your products, allowing you to be confident enough that your site will get a low cost targeted traffic.

Write the most interesting articles about what you are selling. Do not advertise it in your article but make an informative article about it. Add your advertisements within your by lines.

Why is it low cost yet effective? It’s because you’re not only doing some informative marketing

about your products but you’re also making a good method of SEO on your site.

Giving keyword density methods of SEO on your article and blasting it to hundreds of sites is really cost effective. But it’s not only that! You might as well see that it’s one way of increasing link popularity! Most article submission sites allow links within your article. One example is http://www.isnare.com a free articles directory site.

Your blasting doesn’t stop there at all…

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After submitting your articles to these article repository sites your articles will have a chance to be reprinted by many webmasters who gets their content out from these article repository sites, doubling all chances of getting targeted traffic for your site.

You’re not only advertising smartly but you’re also saving money!

Article marketing is somewhat new in its technique, but is very effective if done properly. Free publicity is achieved as the article circulates more and more across the web. If you post your article to content directories, other webmasters may pick up your article and post it to their website with the only requirement being proper credit for the work. At the end of the article, the author’s name is shown, along with their business name and a direct link to their website. As the work circulates onto new sites, more customers will have the opportunity to read the article. If it is interesting and successfully grabs their attention, they will be likely to visit your site in search of more information.

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The key to successful article marketing and free publicity for your website is to possess a certain amount of knowledge about your subject. Your expertise will show through in the work that you do and will entice others to want to read more. By sharing what you know with others, customers will respect you and appreciate your willingness to help. For instance, if you operate a home improvement website, perhaps you would write an article detailing some home improvement tips. Try to avoid the commonly known hints and direct your article toward lesser known tips. If you share the rare information that you know, and it works, customers will be so happy with the new tips that they have learned and your business will be given instant credentials in their mind.

The best part of article marketing is the fact that it is free and it generates free publicity for your website. Once you get a new website up and running, you will still have to find a way to spread the word about your new venture. By enlisting the article marketing technique, you will be saving a lot of money on advertising costs. Print publications and other conventional advertising methods can end up costing a bundle of cash and, since many new businesses struggle just to stay afloat in the beginning, it’s a good idea to save as much as you can.

A final thought about article marketing and free publicity for your website is to make sure that your articles are informative, thought provoking and rich in keywords relating to the topic of your website or service. The articles should reflect your website or service in some way and should always be relevant to the product

that you are selling.

Getting involved in affiliate marketing is a great opportunity to make a lot of money on the Internet, but one should not go into it blindly. As an affiliate you must invest some time in research, this is absolutely necessary. Know what products you want to promote, how much you will make on each sale and the return rate of the product. If possible itfs a good idea to buy or request a sample so you know the product inside and out.

As a first time affiliate itfs a good idea to start with reasonably priced products making at least 50% commission. The most critical part of affiliate marketing is of course marketing. The issue of traffic is one of the most central and fundamental issues in making any money online. You can separate your marketing campaign into two distinct groups, paid and non-paid. Free marketing can be quite effective if you know how itfs done. Here is a list of the most popular methods for getting traffic for free.

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? A great way to increase your ranking with search engines and direct targeted traffic to your sites. You should write about what you know. If you do not have more information on your topic than does the average reader you should probably choose another topic. Write your article in a conversational tone so that itfs easy to read. Donft make your article too long, remember itfs an article youfre writing not a book. A length of 450-750 words should be ideal. Your article should be informative and about your website topic. If its just useless information your readers will expect the same from your website.

Blogging ? Writing a blog is also a good way to drive traffic to your site and increase your search engine rankings. Blogs were originally used as online diaries but have recently taken on a business dimension. Your blog should be focused on your particular niche. You should have several blogs with different providers and include your links in your blogs and profile. This is a good technique for increasing traffic and search engine rankings.

Forums ? Participating in forum discussions is another great way to meet people and get your URL out there on every post you make. You should join forums related to the niche you are targeting or the product you are selling. When you sign up for a forum you have the option of adding a gsignatureh. This signature will show up at the bottom of every post you make in the forum and should be used to promote your website links and products. Whenever you make posts you will then be creating links back to your site, while attracting the attention of the forum readers.

Social Bookmarking ? This is a valuable and reliable way to get traffic and backlinks to your site. There are many social bookmarking sites such as Furl and del.icio.us. These sites allow you to share your bookmarks along with a description with the public hence the term social bookmarking. The main purpose is to put your links in front of people who would hopefully also bookmark your site giving you more backlinks.

MySpace ? MySpace is one of the largest online communities with over 100 million members. It is a great place for networking with other people who hold the same interests and marketing. Another great benefit of MySpace is that it has dozens of different forums and groups related to specific niches. Be sparing with your use of music bites, videos and other media clips, you should create an attractive profile that is easy to load. Forget the animation and other bells and whistles, make it easy to navigate your profile and organize your information logically. Color schemes are important, use colors that enhance the look of your text and images not draw attention away from them. You should also use a recent photo as you are now.