The droid apps market is called the Android Market actually. This is an online store for software and Google developed it for the Android devices that are now on the market. This market comes already installed in these devices so that users can look through and download any apps that appeal to them. Third-party developers are responsible for these apps being available. On the website for the market you can find information on which apps are Featured or the top Paid or top Free.

If you are a droid apps developer your can distribute your apps through the Android Market too. after you register on the site your can total control on how and when you make your apps available to the public. The whole process of marketing your apps has been made easy at the Android Market too. This allows you great visibility for your apps and you can keep track of ratings, comments and downloads. you can also publish any updates or new versions of any of your apps too. more information on this can be found in the help center which is available.

The Android Market has its similarities to the Apple’s App Store along with differences. Google does not have to approve any of the apps submitting. It is a bit more involved with the Apple App Store. One advantage too is the way Google shares revenues with the developers and carriers. they make arrangements on the charges and then 25% to the carrier and 70% to the developer. The rest is for preservation. The developers get paid through the Google Checkout with the merchant accounts.

The Android Market was developed in 2008 in the UK for the purpose of offering droid apps to the public. It was not until 2009 that it came to the U.S. by March of 2009 some 2,300 apps were available to be downloaded through this market. By the end of that year an overwhelming 20,000 apps were available for people to download.

Now in August 2010 the number of apps available has grown to more than 80,000 and there have been more than a billion of the apps downloaded. In some months there has been rapid growth shown with over 10,000 new apps a month being added. as of July 2010 the Android Market offers the freest apps with more than 57% of its apps being totally free for downloading. This is twice as much as Apple’s App Store offers and beats out the Ovistore, Windows Marketplace and Blackberry’s App World too.

So if you own an android device and are searching for the apps to go with it check out the Android Market. Also if you are a developer it is a great place to offer your apps through too for the droid devices.

Some of the presently Featured droid apps are: Kindle for Android, RunKeeeper Free, TIME Mobile, On the Go, Galcon and ElectionCaster. then in top Free you can find apps like Snake, Traffic Rush, and Basketball Shots 3D. In the top Paid you will find such apps as Droid Breakout, HOMERUN BATTLE 3D, and Deadliest Catch. So check the Android Market today.

The Droid Apps Market

Building iPhone apps is a highly complex process and one that is best done through an iPhone development company. While it is possible to download the software necessary to begin programming for iPhone or Android, it requires an understanding of objective C (the programming language) and/or Java as well as a good understanding of the compatibility issues and the necessary hardware to test and run the application. Android application development is just slightly easier than iPhone development which requires you to understand how to instruct the system to manage and move memory, but doing either requires a vast range of skills that won’t be immediately available to most businesses.

However outsourcing your iPhone development can help you to get iPhone apps that can benefit your business in no time at all. the question is, why develop an iPhone app? And what can it do for your business?

Well most companies will use iPhone development as a means of marketing and a way to spread the word about their business, their products, and/or their services. Here with a very simple application that provides some kind of entertainment or useful product they can get their content onto the phones of thousands of users. Then all they need to do is to include in the application some advertisement or information about the business. This way people will load up the application and then see your company logo, or they will use it and see advertisements for your services and products. if you make the app genuinely useful and free, then you’ll get your advertisement out there to thousands of people, and you’ll also warm them to your business. at the same time by using the GPS services on the phone and other featuers you can direct them right to your business and gather other useful information.

Other options are also available to use your iPhone development for promotion. For instance if you include a shop of some sort in the application itself, then you can actually sell products directly from your app. at very least you can have a direct link to your shop.

More directly though, iPhone development can benefit your company by simply creating profit. This works very simply – you sell the application and this then generates some more income that you can pump back into the business. Alternatively why not include advertising inside the application – use something like Google AdSense and you will earn money for every click. that means that you will continue to make money from your application indefinitely and the longer people own it for the more money you will continue to make (and the more they use it). In this case good applications are going to pay out a lot more than those that no one ever uses. you can even get sponsorship deals.

And lastly, why not create an app with a practical purpose that can be used alongside your product or service for the user? For instance an app that allows people to book your service from their phone, or that allows them to get quotes. you could even create an app to be used by your staff in order to improve productivity.

iPhone Apps For Your Business

It also never fails that a networking or marketing opportunity can present itself when least expected.

On one Saturday, as I drove through downtown Atlanta on my way home from a morning networking function, I passed a downtown hotel that had a line of people around it a city block long. There must have been over five hundred people in line, all dressed in business attire. So I immediately looked for a parking space and rolled out onto the sidewalk to find out what was happening.

It so happened that a very popular television reality show that was on every week called The A——— was holding auditions in Atlanta. I did not spell out the name because I am not sure about trademark issues.

When I found this out, I went deep into my pocket and pulled out my AtlantaEvent.com pocket billboards (small flyers with info on them). I walked around the corner to the front of the line and began handing out cards to everyone in line. Rather than taking time to network with everyone, I said to them, “This is the number one business site in Atlanta, be sure to check it out.”

Halfway down the block, I was accosted by a very large gentleman who advised me that I was not allowed to hand out flyers to the people in line. He was there working with the show (he had a special badge). Now if you consider the types of things that the participants of this show are expected to do, I should in reality be on the next show! But here he was telling me I could not do it.

So being the extreme networker that I am, I went to the back of the line and began to work my way to the front. Each time the hotel security came by I would stop and act like I was waiting in line. As soon as they walked away, I resumed my process.

Now wait a minute. Was what I was doing illegal? NO. I was doing exactly what the people in line were doing, I was handing out my card to people standing in line? Does the hotel own the sidewalk around it? NO. The sidewalks are owned by the city. Was what I was doing risky? Yes, although there was no illegal activity, I could have been physically removed from the area and detained against my will until they decided to let me leave.

Was it worth the risk? YES. The people in that line were my target market. More than 500 people who want to be successful in business and I have just the tool to help them, AtlantaEvent.com.

So what is the point of this article?

The point is that sometimes it is worth taking a risk to achieve our goals. To be safe in all that I do would have deprived me of an opportunity to reach hundreds of prospects and people who can benefit from using the web site.

Are you taking risks in your business to achieve your goals? Do you find yourself doing the safe things? I want to leave you with a quote that I have read and heard frequently recently. I wish I knew who said it so I can reference them, but here it is anyway.

If you always do what you’ve always done, you’ll always get what you always got.

Take some risks and watch your business take off!

There is an old saying that the first ad rarely sells. You have to put your product, service, or idea in front of a prospect several times before she buys.

Autoresponders are designed specifically to get your message back to the same prospect over and over. That’s why most autoresponder packages come in groups of 7 messages–from the 7 message marketing rule that has been the rule in advertising since our grandparents were in diapers.

But what do you say in your 7 messages? We’ve written autoresponder series for hundreds of customers. Here is one method that always works.

It’s important to *repeat* your main message over and over. Say it once, twice, three times in your first message. Say your main message in a different way in the second message. Re-cap your main point again in the third message. That way, people who aren’t paying attention still get your important ideas.

Here’s an example of how the “remind ‘em” formula works for a 7 letter series promoting personal security products.

Message (1) The world is a dangerous place. You need new innovative security products to insure your protection.

Message (2) More details on how and why the world is a dangerous place. List places or situations that are especially threatening.

Message (3) Recap how the world is a dangerous place.

Give more details on the key new security products that have come out.

Now start the middle section of messages. Note how they become more instructional telling people how to use the products.

Message (4) Protect yourself from the dangerous world with Product A. Here’s how to use Product A. Here’s why you would use it. Here’s where to use it.

Message (5) Protect yourself with Product B. Here’s how to use it. Here’s what happy customers say about it. Tell a hair raising story of how Product B saved a customer’s life.

Now comes the wrap-up and reminder, especially important for people who never got around to reading your earlier messages.

Message (6) Go back to your main sales letter used in numbers 1 and 2. Start all over reviewing your main points and highlighting your most popular products.

Message (7) This is the final follow-up email. I usually have it come two weeks to one month after message 6. It’s designed to scoop up all the people who weren’t ready to buy in the beginning, but may be ready to buy now.

Repetition is the key to advertising success. Find creative ways to keep the main message going week after week and you will have as many customers as you can handle. Busy prospects simply need time for your message to sink in. As we used to say when I worked in media, it’s just when you and your staff are sick to death of a commercial that the audience is just beginning to notice it.

]]> http://codensa.org/a-simple-way-to-create-autoresponder-messages/feed 7 http://codensa.org/tips-for-offline-marketing http://codensa.org/tips-for-offline-marketing#comments Wed, 09 Mar 2011 10:58:29 +0000 admin http://codensa.org/?p=211 1. Answering Machine – This one is easy for offline marketing, just be sure to include your URL, dot.com in your answering machine messages!

2. Address Labels – Again easy all your outgoing mail for everything use your address labels for more offline marketing of your business and website!

3. Business Cards – Definitely use them, get in the habit of carrying them with you and pass them out “It Works”, you can even get you cards done on cd-roms!

4. Company vehicles - We all see vehicles with company names and telephone numbers on them driving our streets and motorways. This is a great idea as it gives potential customers the chance while out and about to learn about the company and also learn about how to contact them should they need the service or product they offer at some stage in the future. I often wonder why more websites aren’t promoted in this way by simply adding the company website URL also, you definitely should do this as part of your Offline Marketing!

5. Flyers – Post flyers on free local bulletin boards (grocery stores, discount chain stores, shopping malls, laundromats, dry cleaners, etc.) print a flyer on bright yellow paper detailing your web address and your company. BE SURE to include your email address, URL as well as your telephone number! Tack the flyer to bulletin boards all over your town. Keep a supply in your car for handy offline marketing!

6. Freebies & Giveaways – This method is a personal favorite of mine. It involves purchasing and distributing items such as pencils, pens, t-shirts, mugs, mouse pads, calendars, key-chains, bumper stickers, refrigerator magnets and the like. All these items will have your URL, Logo, or Email address located somewhere on them helping to market offline and attract people to your website.

7. Christmas Cards – Use your Christmas cards to all your customers also for offline marketing with all your info URL, email and phone numbers!

8. Checks & Coupons – Again use all your information when using coupons and have your company checks printed with this information!

9. Web decals – are a new, inexpensive and fun way to use offline marketing and attract attention to your website. People absolutely love them, and they are very simple to use. Web decals are made of high quality vinyl and printed with state of the art digital equipment. Display your website address and more in bold white or black & white letters. People stick them everywhere. In your car windows, store, office and home windows, any place with glass!

10. Word of Mouth – easiest and a very viral form of offline marketing, your happy customers and friends just pass it on!

11. Fax cover sheets – (many people forget this one for offline marketing!)

12. Personal brochures – about you and your company!

13. Printed Material – Print your URL (Web site address) everywhere you print your business name. Including business cards, fliers, signage, ads, product tags, labels, craft show directories (in shows you may be attending) and anywhere else your business name is printed!

14. Newspapers, classifieds and related magazines – The print media which includes newspapers, journals and magazines is another avenue where your can have your URL exposed for everyone to see. It’s best first to start advertising your products, services and URL in local newspapers and then if successful continue onto regional and national publications. If you can’t afford the common graphical advertisement as seen throughout newspapers and journals related to your industry don’t worry as most of these publications have classified ad sections. Classified ads allow you to reach a targeted audience very cheaply with a simple short message and of course your URL is included in there somewhere too again a great source of offline marketing for your business!

15. Press releases – Press releases using them for offline marketing and promotion. Press releases or news releases as they’re sometimes known are newsworthy stories about your business that you send to various sections of the media. These sections of the media must be related to your industry for you to have any chance of success. Newsworthy stories are stories which readers of the media publications you submit to might be interested in.

If the journalist reads it and likes it he or she may publish it or some of its contents in his or her publication, if this happens you’re on to a winner because the public in general are much more responsive to a news story than a plain old hyped up advertisement. This could mean they’ll enquire about or even purchase your products or services.

Using press releases for offline marketing of your website uses the same principals, if it’s newsworthy release it. Newsworthy events for websites include website launches, website re launches and new online services among other items. Also don’t forget online press releases!

16. I. ID-It Plates - These Elegant mini-Billboards promote YOU 365 days a year, enhance the appearance of your vehicles, last for years and most important, give you literally Millions of Impressions and affordable offline marketing over their lifetime.

Conclusion - Even if your business only exits in the virtual world you must realize ALL your customers live and always will live in the physical world and therefore can be reached much better from the physical world. The moral of the story is never ever forget about the offline marketing and promotion of your website. Your success or failure could depend on it!

1. Making More cash - Most individuals desire to make more money. They want to keep off not being able to buy all their needs and wants. You could object product niches for employment, home businesses, networking marketing, affiliate programs, employment advancement, etc.

2. Increasing Profits And Sales - Most businesses want to increase their profits and sales. You could goal product niches about marketing, copywriting, advertising, cutting costs, publicity tips, etc.

3. Making fair Investments - Most individuals want to get high returns on their investments. You could object product niches about investing in the stock market, bonds, futures trading, etc.

4. Getting A elevate - Employees want to avoid being on a low pay scales at their place of effort and losing their job. You could aim product niches about communicating at work such as asking for a raise, promotions at work, etc.

5. Getting A Promotion - Most employees want to succeed and offer their employer their best. You could target product niches about moving up the ladder at work, career advancement, above or underachieving at work with the consequences of each, etc.

6. Working From house – Many individuals would somewhat work at home. You could target product niches about home business start-up, home business opportunities, affiliate programs, network marketing, etc.

7. Working Less – Most individuals want to work less but smarter. You could target product niches about businesses that require little or no work, automated income streams, part-time jobs that pay the same as 40 hour a week jobs, etc.

8. Eliminating Debt – Most individuals want to manage or eliminate their debts. You could target product niches about money control, debt consolidation, stopping debt collectors from calling, etc.

9. Having outstanding Credit – individuals want to maintain excellent credit. You could target product niches about improving their credit reports, financial management, how to increase their credit rating, etc.

10. Finding A Bargain - Most people like to find bargains. You could target product niches about being thrifty, negotiating lower prices, where to find fair bargains, etc.

12. Retiring Early - Most people want to retire beforehand or at least have money for their retirement. You could target product niches about planning for early retirement, investing for the long designation, goal setting, etc.

13. Being Educated – Many want to new their education. You could target product niches about college grants, college ratings, college loans, college living, etc.

14. Save Money – Most people want to save money. You could target product niches about starting a budget, lower bills, stretching their money further, shopping smarter, etc.

15. Being Successful - Most people want to be successful. You could target product niches about advancing and reaching goals, motivational techniques, getting into the right mind set, etc.

I hope you have gotten some acceptable ideas from this article and that you are able to use them.

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And what’s the one thing? The results I got for my clients.

Therefore, improving results became a pretty big focus of mine. You might even call it a passion. (Some people who aren’t nearly as nice have called it in an obsession.)

Regardless, here are 5 tips that can help you improve the conversions of your marketing materials.

1. Know who you’re talking to. If I hear anyone say “women are my potential customers” or “anyone with skin is my target market” (yes, that really was a direct quote from someone who sold Mary Kay or Arbonne or something like that) I will send my border collies (all 3 of them) to your house and force you to play fetch with them until your arm falls off. Seriously, the quickest way you can end up with the most dismal results imaginable is to try and talk to everyone. Come up with a specific customer — the more specific the better — and make sure your marketing materials speak directly to that customer.

2. Make sure you write benefits, not features. This one is probably the hardest one to “get” but also one of the most critical. People buy benefits, not features, so if you only talk about features you’re just asking for people not to buy what you’re selling.

So what is the difference between features and benefits? Features are a description of a product — for instance, if we’re talking about a diet pill, a feature would that the product is a pill. A benefit would be the solution the product provides — in this case, losing weight.

As much as you possibly can, write about why someone should buy your product. No one buys diet pills because they like taking pills, they buy them to lose weight. Think of the solution your product or service provides and write about that.

3. Work on that headline. David Ogilvy, famous ad man and author of Confessions of an Advertising Man, has said that people make the decision to read your marketing materials based your headline.

Your headline should: a. speak to your potential customers, b. contain a benefit, c. be so compelling your target market is compelled to read further. That’s a lot to ask for from basically a handful of words. So don’t rush the process — take as much time as you need to create the very best headline for your particular piece.

4. Don’t forget the call to action. You’ve got to tell people what to do next. If you don’t tell them what you want them to do, chances are they won’t do anything.

Don’t assume your potential customers know what you want them to do. They don’t. They can’t read your mind. Nor do they want to. They’re busy people. They don’t have the time or the energy to figure things out. Tell them what to do next, or don’t be surprised when they don’t do anything.

5. Use P.S.’s or captions. Postscripts (P.S.) are the second most read item in a sales piece. What’s the third? Captions. (The copy under photos, diagrams or other illustrations.) Now that you know that, think of the ways you can use either or both of those items in your pieces. Maybe you put a special offer in there or you highlight a particularly compelling benefit. Or you tell them again what you want their next step to be. Whatever you do, don’t waste that space.

If you even do just one of these tips, you should start seeing better results. Work on all five and you might be amazed at how much your results improve.

You can break down the news feed system into a fast, low-cost system that you can do once, or several times over.

First I’ll answer a few of your questions about news feeds. Then I’ll reveal the “secret” steps to setting up and profiting from a news feed.

Common Question #1: What is a news feed?
A news feed is an automatically updating list of the latest news on a particular subject. For instance, the news feed on my Web site is on the subject of small business marketing.

Common Question #2: Why do I need one?
Other than being a really cool thing to have on your Web site, News feeds are also really great traffic boosters. Not only do they make your Web site more attractive to the all-important Web crawlers that view what’s on your site, but News feeds also inspire visitors to come back to your site for fresh news.

So the benefits are two-fold:

• new visitors, and
• return visitors.

Please keep in mind there are a few things you need to do to see benefits from news feeds.

1. Choose a subject of interest to your audience. I chose small business marketing news. For you, it could be the latest news on a tough problem gripping your industry. The great part about it is that you don’t have to provide answers, just create a forum where your target market can access information about an issue.

2. Find your news feed. There are several services providing news feeds of various pieces of information. In my experience it’s best to locate news aggregators based only on your industry.

3. Place the feed on your Web site. This is where I initially ran into problems, but a programmer friend passed on a rather affordable solution that I was able to easily place the news feed on your Web site. The great thing about it is, once you set up the feed, you never really have to touch it again.

4. Make your site profitable. Consider placing advertisements on the same page as your news feed. No doubt the regularly updating news will be a hit with your audience and as more people come to the site you’ll be producing passive profits. (Say that five times fast!)

5. Drive traffic to your site. Over the years I’ve found the best way to drive traffic to a site is through article writing and distribution. It’s like an instant shot in the arm for quality traffic.

And that’s the “secret” formula to profiting from news feeds. Really, it’s no secret. It’s all about know which resources to use to make the news feed work for both you and your target audience.

1) Attend organization meetings

Where do people in your target market hang out? Research this, and then plan to attend a meeting or two to mix and mingle. What better way to meet and get to know these individuals while learning more about the market?

2) Offer to speak at a meeting or conference

What do you have to offer that you feel could be of value to those you are trying to reach out to? Present a short talk or slide show on a helpful topic. Be sure you present something of value to the group. What helpful tips or other material would hold ther attention, and entice them to learn more about you and what you do? Just give them a small taste of your skills and knowledge. Chances are, they will want to talk to you after the presentation.

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3) Advertise in publications your target market reads

The Internet is a great place to research what publications are out there. You can probably even get your advertisement to appear online as well as in the hard copy of a publication. Advertising can be rather expensive, so be careful with this one!

4) Present a free teleclass

If you are not confident in your public speaking skills, but still feel you have something of value to teach those you are trying to influence, try offering a no-cost teleclass. It is usually fairly inexpensive to rent a bridge line to host your class. You can teach from the comfort of your own home, too. This is also a great way to get a list of names to add to your subscriber list for mailings. If you are comfortable with this option, you can charge a small fee for future teleclasses you hold, which will bring you some passive income.

5) Start a blog

Write daily or weekly posts related to subject matter that will pique the interest of your target market. Spend time researching particular topics that you can write about. Then, add some pizazz…get excited when you post the information to your blog. If you’re excited about something, others will be too. And don’t forget to use keywords. These are what the search engines will use to find the content in your blog and draw others to it.

The search engine is the one handling all the tracking and payments, providing an easy way for webmasters to display content-sensitive and targeted ads without having the hassle to solicit advertisers, collect funds, monitor the clicks and statistics which could be a time-consuming task in itself. It seems that there is never a shortage of advertisers in the program from which the search engine pulls the Adsense ads. Also webmasters are less concerned by the lack of information search engines are providing and are more focused in making cash from these search engines.

The first reason why Adsense is essential for content sites is because it already has come a long way in understanding the needs of publishers and webmasters. Together with its continuous progression is the appearance of more advanced system that allows full ad customization. Webmasters are given the chance to choose from many different types of text ad formats to better complement their website and fit their webpage layout.

The different formatting enables the site owners the possibility of more click through from visitors who may or may not be aware of what they are clicking on. It can also appeal to the people visiting thus make them take that next step of looking up what it is all about. This way the people behind the Adsense will get their content read and making profit in the process.

The second reason is the ability of the Adsense publishers to track not only how their sites are progressing but also the earnings based on the webmaster-defined channels. The recent improvements in the search engines gives webmasters the capability to monitor how their ads are performing using customizable reports that has the capacity to detail page impressions, clicks and click-through rates. Webmasters and publishers can now track specific ad formats, colours and pages within a website. Trends are also easily spotted.

With the real-time reporting at hand, the effectiveness of the changes made will be assessed quickly. There would be time to sort out the contents that people are making the most clicks on. The ever-changing demands would be met while generating cash for the webmasters and publishers. The more flexible tools are also allowing webmasters to group web pages by URL, domain, ad type or category, which will provide them some accurate insight on which pages, ads and domains are performing best.

The last and final reason is that the advertisers have realized the benefits associated having their ads served on targeted websites. Thus increasing the possibility that a prospective web surfer will have an interest in their product and services. All because of the content and its constant maintenance. As opposed to those who are no using Adsense in their sites, they are given the option of having other people do their content for them, giving them the benefit of having successful and money-generating web sites.

Adsense is all about targeted content, the more targeted your content is, the more target the search engines’ ads will be. There are some web masters and publishers who are focused more on their site contents and how best to maintain them rather than the cash that the ads will generate for them. This is the part where the effectiveness is working its best.

There was a time when people were not yet aware of the money to be achieved from advertisements. The cash generated only came into existence when the webmasters and publishers realized how they can make Adsense be that generator. In those days, the content were the most important factors that is taken quite seriously. It still is. With the allure of money, of course.