1. Making More cash - Most individuals desire to make more money. They want to keep off not being able to buy all their needs and wants. You could object product niches for employment, home businesses, networking marketing, affiliate programs, employment advancement, etc.

2. Increasing Profits And Sales - Most businesses want to increase their profits and sales. You could goal product niches about marketing, copywriting, advertising, cutting costs, publicity tips, etc.

3. Making fair Investments - Most individuals want to get high returns on their investments. You could object product niches about investing in the stock market, bonds, futures trading, etc.

4. Getting A elevate - Employees want to avoid being on a low pay scales at their place of effort and losing their job. You could aim product niches about communicating at work such as asking for a raise, promotions at work, etc.

5. Getting A Promotion - Most employees want to succeed and offer their employer their best. You could target product niches about moving up the ladder at work, career advancement, above or underachieving at work with the consequences of each, etc.

6. Working From house – Many individuals would somewhat work at home. You could target product niches about home business start-up, home business opportunities, affiliate programs, network marketing, etc.

7. Working Less – Most individuals want to work less but smarter. You could target product niches about businesses that require little or no work, automated income streams, part-time jobs that pay the same as 40 hour a week jobs, etc.

8. Eliminating Debt – Most individuals want to manage or eliminate their debts. You could target product niches about money control, debt consolidation, stopping debt collectors from calling, etc.

9. Having outstanding Credit – individuals want to maintain excellent credit. You could target product niches about improving their credit reports, financial management, how to increase their credit rating, etc.

10. Finding A Bargain - Most people like to find bargains. You could target product niches about being thrifty, negotiating lower prices, where to find fair bargains, etc.

12. Retiring Early - Most people want to retire beforehand or at least have money for their retirement. You could target product niches about planning for early retirement, investing for the long designation, goal setting, etc.

13. Being Educated – Many want to new their education. You could target product niches about college grants, college ratings, college loans, college living, etc.

14. Save Money – Most people want to save money. You could target product niches about starting a budget, lower bills, stretching their money further, shopping smarter, etc.

15. Being Successful - Most people want to be successful. You could target product niches about advancing and reaching goals, motivational techniques, getting into the right mind set, etc.

I hope you have gotten some acceptable ideas from this article and that you are able to use them.

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1. Keeping In Touch – Your customers and clients are the lifeblood of your business. What better way to stay in touch with your existing customers than through a newsletter? A newsletter allows you to add personal touches to your relationship and celebrate milestones, both your own and your client’s. In addition to furthering your relationship with your clients, a newsletter can also allow you to introduce new products, offer special sales or discounts to your existing client base, and encourage referrals.

2. Hook In New Customers — Unless they have an immediate need or came to you through a powerful referral, most potential customers won’t buy right away. Often they will shop around and compare which means you will likely never see them again. However if you have a free newsletter that offers interested clients the opportunity to learn more about you, your business, and your products for free and they can also learn more about your interaction with your existing customers. A newsletter can be a very simple strategy to turn a one-time visitor into a lifetime customer.

3. Establish Your Expertise — No one knows more about your business than you do which makes you an expert. Likely the construction of your own business has further left you with a great deal of expertise in your field. Share your nuggets of knowledge through your newsletter to deepen your relationship with your existing customers and convince potential customers that you are the answer to their problems.

Now that I have convinced you that you need to publish your own newsletter, I want to go over a few questions that budding editors and publishers always ask.

What exactly is an electronic newsletter?

Just like their paper counterparts, electronic newsletters deliver written messages usually relating to a common theme or topic. The main difference is that an electronic newsletter transcends paper and ink and most likely only ever exists on a computer screen.

Some electronic newsletter are delivered only via email while others are delivered only on the web. Most are delivered in some combination of the two. Most of my ezines and newsletters are delivered via email but also available immediately via web page (or rather blog page) and RSS feed.

You can choose the method is most suited to you and your audience.

How do you publish an electronic newsletter?

It is much easier to start publication of your own electronic newsletter than it is to start up a print publication. You simply need to decide on a topic, name your publication and start writing. It is easy to find an audience (beyond your own customer base if you choose) through the various ezine and newsletter directories around the internet as well as going directly to the source, for example discussion boards for people interested in your topic.

You will need to determine a delivery method, which means most likely setting up your own web site or page on your existing web site; creating an archive for your issues once they are created, which could mean setting up a blog; and tracking your readers, which likely means setting up a mailing or autoresponder service. However you can use free tools to do any of these things.

1. Search Engine Optimization

We’ve touched on this in previous chapters but “Search Engine Optimization” or “SEO” as it is often referred to is a huge success for many sites, and has even spawned a service industry in its own right where people are getting paid to optimize your site and site submissions to try and increase how well your site ranks on various search engines. Ideally you should do this yourself by submitting to various directories and using the tips and hints I’ve already mentioned but if you are ‘Internet Impaired’ it may be worth paying a consultant
to assist you.

2. List your site in Directories and Search Engines

There are many search engines and directories out there where you can list your website for increased exposure. Some charge a fee while others are free or low-cost but the important thing to remember is to go through each one IN PERSON and optimize the data you provide each to ensure the listing provides the best interface to your site as possible.

3. Participate in Link Exchanges

A ‘link exchange’ refers to the act of having a URL or ‘hyperlink’ from another site either on your page or another site pointing to pages on your site. With Exchanges another webmaster will link to your site in exchange for you linking to theirs – hopefully complimenting each others sites.

3. Advertise your site via AdWords or other resources such as banner ads

There are many advertising avenues out there to get your website increased recognition, the simplest of course link exchanges and wordof-mouth, but paid methods such as using Google’s AdWords program to pop up a link to your site when certain keywords are entered into search engines is a very effective way to increase traffic to your sites. From the vendor side it works like this: you bid (or offer) an amount that you will pay for a list of keywords used when people query. Depending on your bid and the maximum daily expenditure settings
you specify (the largest amount of payout you are willing to do on any given day) your ad shows and you’re charged for each user who “clicks through” the ad to your site.

4. Get published on other sites

The Internet is a wide place and a lot of people are out there every day so try to participate in other sites with a similar interest to yours and post articles and stories – be sure to include a link or reference to your web site and viola! Free advertising!

5. Post in chat rooms and on blogs

Just as with posting articles using chat and blog entries to promote your site is a good ‘semi-permanent’ way to get your website address out there before the public.

]]> http://codensa.org/5-ways-to-increase-web-traffic/feed 0 http://codensa.org/affiliate-marketing-the-basics http://codensa.org/affiliate-marketing-the-basics#comments Thu, 02 Apr 2009 11:44:33 +0000 admin http://codensa.org/?p=262 Imagine that you could earn commissions on a popular brand-name product just by placing a link on your website or in your email. That, my friends, is “Affiliate Marketing”

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OK… So it’s not quite that simple, but it doesn’t have to be much more complicated either.

Let’s start with a few definitions. An advertiser, or merchant, is the company who is selling a product. An affiliate, sometimes referred to as a publisher or partner, is another person or company who assists in the promotion of the product and earns a commission for doing so. (That could be you!) In between is the account management service that partners the advertisers with the affiliates and keeps track of the sales and commissions.

If you want to become an affiliate, you first need to choose either a product you want to sell, or an account management service. You will end up with both, but the choice of one will determine the choice for the other. If you choose the product first, the advertiser will direct you to the account management service that they already work with. If you choose the account management service first, they will provide you with a list of merchants that they do business with.

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To see if your favorite product or company offers an affiliate program, go to their website and check the menu bar or the bottom of the screen. Look around for the word “affiliate”. Click on that link, read about their program and requirements, and fill out their application. Some companies require specific types of websites to place their links on. They will email you all you need to know to get started.

If you don’t know what specific product you would like to promote, or if you want to promote several, I recommend browsing the participating merchants on the account management service’s website.

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Try to stick to products or ideas that you are familiar with and passionate about. It will be much easier to market to your visitors if you can add value to the link you want them to click on. Personal recommendations or stories will get way better results than just a banner or solo text link. Give them a reason to “click here”.

Welcome to the world of Affiliate Marketing! Good luck with your new venture!

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